Retail Design

Do it yourself or have it done professionally?

Retail design - what sounds complicated is sometimes quickly explained: In short, experts understand the term to mean the art of designing sales areas. However, it is not easy to execute. No, because there is enough necessary knowledge here to fill an entire course of study. Therefore, if you want to set up a store, it would be advisable to hire a professional to do it. He has the necessary know-how and experience. Therefore, a professional can help you in retail design to use all facets of the profession. But what all is involved? And most importantly, where can you find a qualified contact?

Retail design - a highly creative discipline

Especially in times of growing e-commerce, it is important for local retailers to come up with good store concepts. They should offer customers an experience that they cannot find online. It is therefore fair to say that retail design is a highly creative discipline. After all, it is about presenting goods in a way that appeals to all the senses. Specialized fields such as sales psychology, visual sales promotion, communication, graphic design and interior and exterior architecture merge seamlessly. In addition to excellent knowledge in these fields, they require empathy and imagination from the planner. Only in this way will he succeed in transforming your business into a lucrative sales temple.

The appearance of your store - the basis of successful selling

Retail design is practically about creating a unique overall image of your company (corporate design). This starts with the exterior design and continues with the projecting of the sales rooms. The primary goal of the planners must be to create a positive atmosphere for the sale of your products. Even the choice of store fittings is of enormous importance. For example, what furniture fits your brand in terms of shape and size, and what materials could be used for it? In addition, the entire artistic design down to wall and floor colors should be right. In this context, trained professionals will also provide you with a design for the placement of goods. In addition, there will be optical alignments as well as a plan with customer routes. Of course, they will not disregard the security concept of your store.

Do it yourself or hire professionals for retail design?

If you want to set up a store, you will inevitably be faced with the question: Can I realize my vision of retail design without outside help, or should I rather hire professionals? With a view to entrepreneurial success, the answer should not be difficult for you. If you then decide to use Studio Tonic, you do not even have to give up your ideas.

During the first meeting we will listen to you carefully. Then we will advise you and create a concept on this basis. You can rely on our expertise and experience. Studio Tonic takes care of everything from A to Z. From design to functional planning to construction supervision, we are there for you! And throughout the process, our top priority is to bring your store vision to reality in the best possible way. That's how we bring your product brands and the business together. What emerges from this is completely new - namely the image of your company.

Conclusion

Retail design is a multifaceted art that combines many disciplines. It gives your store an unparalleled image that attracts customers and encourages them to buy. In any case, you should entrust the planning and execution of all related work to a specialized company. We at Studio Tonic and our partner company Obrist interior will be happy to assist you in this regard.