[Translate to English:] Materialwahl für das richtige Store Design

Material selection for the right store design

How building materials influence the ambience

When you open a store, you need appropriate materials for the furnishings. Counters, shelves, floor or wall coverings and more you need to choose and clad. But which materials are suitable? Metal, wood, plastic or would you prefer stone? If it's wood, for example, will it be mahogany, walnut, oak or something else? Not all stone is the same either: what color should it be and how rough should it be? The options are endless. But we'll show how choosing materials for the right store design works.

Why is material selection so important for the right store design?

First and foremost, the material choice for the right store design should create a desired mood and appeal to the target audience. Different materials have different colors that affect our psyche differently. Therefore, the choice of colors is very important for the store design and can be implemented in a natural way with the right materials. Read more in our article on «Color concept for satisfied customers».

In addition, we recommend using high quality materials for the following two reasons: High-quality materials create a positive impression on the customer and have a longer life. Inferior materials are immediately recognized by your customers. It gives customers concerns about the quality in other areas of the store, including the merchandise offered. In addition, materials of inferior quality often need to be replaced or repaired. Therefore, it is financially worthwhile to implement the store design right away with high-quality materials.

The choice of materials should also meet the requirements of the store. Every store is different. For example, you may need to clean some more often than others. Floor coverings can be cleaned with different ease. Therefore, if you have a store that needs to be cleaned frequently, it makes sense to choose a material for the floor that is more likely to be easy to clean. The products on the shelves also vary in weight from store to store. That the material of the shelves can withstand the load in question is essential.

Examples of how materials can influence your store design

Materials and their textures can be used to customize the mood and look of a store. However, textiles also play an important role in a well-rounded store design. For example, natural elements like wood, stone and leather that absorb light are great for a rustic interior design. Soft rugs and pillows perfectly complement the space, making it warm and inviting.

Materials with rich colors and textures, on the other hand, that catch and reflect light, are eye-catching. They make a room look luxurious when combined with soft velvet upholstery or leather rugs. Another example is the use of shiny materials. As a modern style can be achieved with simple color combinations, shiny materials and reflective textures. This makes the room more open and makes it look elegant in combination with metallic elements or laser rugs.

This is how important the choice of materials is for the right store design

The choice of materials for the right store design is crucial for the effect of a store. If you are unsure in this area, it is recommended to ask for professional help. We at Studio Tonic have a lot of experience, the necessary know-how and are happy to help you find the material choice for the right store design. We are here for you to turn your store's vision into reality.