Shopdesign

What it means and why it is so important

Shopdesign is a word that many associate primarily with online shops. In fact, the term originally meant the design of real shops. The link with digital stores came much later. But what exactly does shopdesign mean here and is it really that important?

What is store design?

Shopdesign is all about the design of a store. This includes everything that makes up the ambience as well as the interior in it. Where are walls drawn and what texture and colors are appropriate? What materials and what colors are best for the floor and ceiling? Where are the best places for lamps and should the light be more white or warm? Shop designers grapple with questions like these to create a coherent overall image. Of course, this also requires suitable interior design. The right showcases and furniture together with an individual design for the checkout area round off the design. But what exactly can professional store design look like? We would like to illustrate this with an example.

Example: Shopdesign project Honeycomb by Studio Tonic

In the Honeycomb project by Studio Tonic, the shopdesign is implemented entirely in honey design. From the choice of colors, the wall design to the unique wall and furnishing elements, everything results in a coherent overall picture. A shopdesign that has been optimally implemented. Feel free to take a look at our reference project to get an idea.

Why the design of a shop is so important

In a shop, products can be experienced with all senses. A shop with an aesthetic shopdesign draws people in. This cannot be achieved in this form with an online shop. Moreover, it is formative for the perception of one's own brand. However, this does not mean that a good shopdesign excludes an online presence. On the contrary, through posts and blogs in the online space, people quickly develop an interest in visiting the store. Then your shopdesign must be convincing.

For us, shops are also a physical meeting place. Services can be offered that cannot be implemented online. With the right shopdesign, it is easier for customers to find their way around the store and to recognize and use services.

With a coherent design, a shop becomes an experience for visitors. Owners have the opportunity to organize events and turn their store into a social meeting place. Customers feel comfortable and exchange ideas about products. This also increases the desire to buy among your visitors and thus your sales.

Conclusion

Anyone who has ever been a visitor to a shop with good shopdesign will understand why it is so important. Do you want to make a vision for your shop come true? Then Studio Tonic is the right partner for you. We will be happy to listen to your idea and then create an optimal shopdesign according to your wishes.