[Translate to English:] Schmuckladen Design

Jewelry store design

Tasks and important components

Anyone who runs a retail store develops an awareness that interior design is an important part of sales success. The more valuable the offered assortment is, the more carefully the interior design should be chosen. This is especially true of jewelry store design. Skillfully setting the scene for the high-quality accessories with furniture, lighting and color selection is a craft in itself. Designing the entire concept to match the brand and quality of the merchandise is our passion.

Jewelry store design - Why is it important?

Our brain processes about 11 million sensory impressions per second. Of these, humans consciously perceive a little less than half. When a customer comes into your store, she or he decides in a fraction of a minute whether the product offering is relevant and the jewelry store design appealing. The brain loves consistency and actively seeks it. Specifically, this means: is the jewelry store design in line with the quality appeal of the accessories on display? Due to the upscale prices of rings, bracelets and watches, aesthetic store interior is therefore one of the most important factors for your sales success. If your customer's expectation does not match what he or she sees when entering your store, the customer's buying mood will drop drastically. Functionality alone is not enough here. In the upscale segment, the jewelry store design is also the product. High-quality furnishings and skilful customer guidance through the store even significantly boost the customer's propensity to buy. Feel-good ambience is the right keyword here.

Use of direct and indirect light makes jewelry shine

Nobody wants to do shopping in a store that is far too dark. In addition to the depressing mood, you don't really see what you're buying. Afterwards, one or the other unpleasant surprise may await you when you look at the goods at home. With jewelry, direct and indirect light sources have an additional, important meaning. Glittering accessories only really come into their own when they sparkle. A gold ring, whose color is strikingly accentuated by illuminating it with warm light and which gleams nobly, then makes customers' eyes sparkle equally. For your jewelry store design, in addition to professionally showcasing your product offering, light sources have the function of achieving the desired mood. Usually, bright and cooler light is chosen for stores that specialize in accessories. However, there are no limits to creativity and everything is possible. But it is always important that the overall concept is coherent.

Interior as an integral part for jewelry store design

There are also almost endless possibilities when it comes to the choice of furniture. Glass showcases, display windows, rotating stands, shelves of all kinds to custom-made products must be carefully combined. A certain variety of shapes and heights creates excitement. As an experienced partner for interior design of retail stores, we ensure at the same time that the overall picture remains harmonious. In addition to the presentation of goods, display cases in particular help to protect against shoplifting and are therefore suitable for particularly expensive items. Wall and floor coverings harmoniously round off the jewelry store design. We always design the interior fittings to match your brand essence. For example, the store interior can be traditional, familiar or modern and minimalist. If the building reveals elements such as bricks, wooden beams or similar, we will integrate them into our work if desired.

Well thought-out customer guidance creates structure

For your jewelry store design, it is important to divide the store into different areas that guide the customer through the assortment. This provides orientation and has a positive effect on the buying mood of the clientele. For example, a "Bridal Corner" with engagement and wedding rings leads through other jewelry to the watch selection. If you also offer your own jewelry creations, we will of course showcase them particularly prominently. So-called "Shops in the Shop" concepts require special care in the interior design of your store as well as in the choice of materials. The individuality of each brand should be emphasized, but the multi-brand store should not appear too jumbled together.

Your partner for professional jewelry store design

Studio Tonic has already implemented a variety of store designs, especially in the jewelry sector. As a full-service provider, we professionally compute your project from conception and specialized planning to construction management and completion. Our drive is your vision, which we would like to realize with you. Do you dream of a unique jewelry store design that welcomes customers and boosts your sales? The best way to accomplish this is with professional assistance.