Color concept for satisfied customers

Use the psychological effect of colors

Many stores have a color concept that simply pleases the owner. Yet colors have a great influence on the human psyche, which can be used to advantage. Wouldn't it be better to use that? Or is that even possible? And is there a color concept for satisfied customers as a general solution? Find out the answers to these questions in our new blog post!

The psychological effect of colors

Colors have a psychological effect on us humans. They trigger moods and emotions in us. In color theory, for example, the color red stands for energy, fire, love, power and sensuality. It has a dominant, stimulating effect on us, increases self-esteem and gives us a zest for life. Depending on the intensity and context, however, red can also increase our aggression potential.

Green, on the other hand, stands for life and nature. We often associate this color with contentment, happiness and hope. Green is said to bring body and mind into harmony and has a restful and balancing effect on the human psyche - just like nature.

Gentle charming properties brings the cheerful and lively color yellow. It has a cheerful and stimulating effect on us. In addition, it promotes interpersonal communication. On the other hand, confidence, consistency and harmony brings a blue design. This color appears businesslike and reserved. It is often associated by us with calm and concentration. Blue makes us relax, relieves us from stress and is said to stimulate the subconscious as well as intuition.

The achromatic colors white, black and gray also each have their own effect on us: black appears elegant and timeless. Depending on the context, it stands either for sadness and darkness or seriousness, discipline and sophistication. White has no negative associations in our culture and symbolizes purity, peace, innocence and clarity. On the other hand, gray appears to us discreet, puristic and stands for neutrality as well as objectivity. The color gray is often considered boring on its own, but in combination with other colors it is perfect to make them shine stronger.

Color concept for satisfied customers - what is the standard solution?

Even though some colors have a consistently positive effect on us, we unfortunately have to disappoint you here. Because there is no standard solution to the color concept for satisfied customers. For example, simply picking a certain shade of green to make customers feel comfortable is not the best decision in any case. Instead, the following questions are important when creating a color concept: What is the store's image? What flair should the color concept spread? What feelings should it evoke? Who is the target group?

One thing above all is important for the color concept for satisfied customers: We like what goes together. The color concept must therefore match the image of the brand and the target group so that customers are satisfied. Choosing the right color concept for satisfied customers is therefore difficult and always an individual question. In addition, there is also the choice of materials. For example, natural colors go very well with wood.

Conclusion

Choosing the right color concept for satisfied customers is not easy. Professional help is therefore particularly useful for this. We at Studio Tonic will be happy to assist you in store design with color selection. We can also take over the implementation of the store fitting with our partner company Obrist interior. Together we will find an individual color concept for satisfied customers that fits your store.