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Studio Tonic in the STORE BOOK
With store design project Magic Schlaf represented in the Store Book 2023
We are pleased to announce that our store design project, a bed specialty store called Magic Schlaf in Zug, was selected to feature in the STORE BOOK 2023. With its serene and tranquil atmosphere, the completely renovated shop impressed the Store Book’s jury. The many highlights of the bed store are shown on two double pages. You can see the consultation island, where products and materials are within easy reach, the varied presentation of the beds and the various lighting accents that create the appropriate ambience.
The store design was created by Studio Tonic. Our partner company Obrist interior AG was responsible for the production. Other companies involved are Zumtobel Licht AG and Bernasconi AG. The pictures of the new Magic Schlaf store were taken by Rickenbacher Photography.
58 store concepts from all over the world
The STORE BOOK 2023 has been published by the German Shopfitting Association. In total, 58 store concepts from around the world, spanning fashion, food, and other emerging industries, made it into the 10th anniversary edition. The sector mix shown is diverse, the store images colorful. The return of color in the store concept is just as visible as individualization. In addition to insights into the stores, retail and design experts write about trends and the future of stationary retail.
Source of inspiration for retailers and store lovers
The STORE BOOK is a yearbook for everyone involved in store and interior design. Each year, it presents around 50 top stores worldwide across all sectors and is an up-to-date source of inspiration for all those involved and creative in shopfitting, retailers and store enthusiasts.
Turning visions into reality with Studio Tonic
The Studio Tonic team are professionals when it comes to store design, specialist planning and interior architecture. Get in touch with us if we can help you realize your visions too.
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